While often overlooked, the way you package your products plays an important role in the customer experience, or customer value journey.
The Customer Value Journey is a multi-step path that people travel as they discover your brand, build a relationship with you, and become buyers and raving fans.
Custom packaging is a proven tool to create brand awareness, increase customer loyalty, and boost sales.
After all, packaging is presentation – and your company’s style of presentation is essential to your brand image. When done right, custom printed packaging gives you the opportunity to create positive, lasting impressions that your customers appreciate.
In some cases, the packaging is a customer’s first hands-on experience with your brand and the way you present your products.
According to an e-commerce packaging study by Dotcom Distribution, 61% of online shoppers say that stylized or printed packaging makes a brand seem more “upscale.”
By upgrading your packaging with eye-catching designs, your consumers will be more likely to enjoy their experience, order again, and tell their friends.
Fashionable brands should convey an image of quality and style from their store windows to their packaging. Today, in times of rapid change, a distinctive packaging program is more important for new customer acquisition than ever.